Creative Objective: Overall, we need to balance consumers' need for information with the brand's need to remain relevant and interesting.Creative Solution: Information is organised under three distinct areas: VW models, VW etc. and VW the company. As much as possible, we attempt to link 'offline' messaging with existing online content.

Evidence of Effectiveness: In the November 2003 Forrester Research, brief, the research group's study on automotive manufacturer websites ranked vw.com number one in overall consumer satisfaction.