Last year its production was discontinued and this ad to commemorate the fact that this model will no longer be released into the market. We see the rain falling on different streets in Mexico City, as if these streets were crying over the loss.

The creative execution works in a new way with a common media. The whole ad works in a very small space on a blank background, using the join of the pages and showing the degrees that the vehicle can climb, front and back.

The original planned stock of VW's amounted to only a third of the real sales that we achieved with the Touareg ads. Now the company is making a big effort to increase its stock by about 350 vehicles to support the demand for their V6 and V8 versions. An incredible number of vehicles for the premium market in Mexico.