Volkswagen Individual fulfils the special wishes and requirements of their most demanding customers in terms of car interiors. Our aim was to highlight this bespoke service in an attention drawing way. Our target group were drivers who appreciate high standards and bespoke optional extras.

Since our target group is interested in interior design every shop selling designer furniture in Germany was the perfect location for our promotion. Here we could show that Volkswagen Individual is able to fulfil any wish and produce custom-made interiors using every conceivable material. A business card with a web address was attached to all the pieces of furniture.

With an average number of 160,000 contacts during the two-week campaign the displayed pieces didn’t just attract people’s attention but also nearly doubled the number of visitors to the Volkswagen Individual website. Over 12% of visitors to the website requested further information.