When the visitor enters the website, a series of pop-ups appear. The central pop-up is Mariusz Pudzianowski, 3-time World Strongman Champion. He is holding onto two dog leashes that are stretched out and extend to two pop-ups on either side where we find two little dogs. One of the dogs allows visitors to sign up to volunteer and the other provides a search engine for visitors seeking help and connects them to available volunteers. The remaining pop-ups display the other campaign elements like the posters and TV commercials.