With the introduction of the economical and fiscally-friendly 2.0 diesel engines, Volvo expanded the engine range of the Volvo V70, C70 and S80.To further stress the economical character of these new engines, visitors to the campaign website were given the possibility to surf economically and non-economically. In the ‘economical version’, the website was completely darkened and the visitor’s cursor had been replaced by a small spotlight (with just enough light to comfortably surf around the site). In the ‘non-economical version’, the website was completely lit.