Cannes Lions

VOLVO S60

GREAT GUNS, London / VOLVO / 2010

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Overview

Description

An artist is invited by Volvo to be the first to preview the new S60. Volvo commission him to paint a watercolour of the new model. However, the artist is blind and subsequently we are asked to perceive the car through his other senses. The resulting painting is the culmination of his perceptions through touch.

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