Cannes Lions
FORSMAN & BODENFORS, Gothenburg / VOLVO / 2010
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Description
TVC shows a gas station in Sweden where conditions are snowy, cold and icey. A man drives his Volvo into the pertol station to fill up his tank. He steps out of his car wearing only shorts and flip flops listening to reggae. He acknowledges another man dressed head to toe in winter gear, gets back into his car and drives off.
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