Every year, many people die from dehydration trying to cross the Mexican border to the USA through the Sonora desert. This is a worldwide-known truth.

The Mexican Red Cross, together with Ciel, decided to bring fresh water to the middle of the desert.

We built self-powered refrigerators, which get their energy through an evaporation process to cool the bottles inside. These coolers were placed at strategic locations throughout the Sonora Desert as a last resource to help save the lives of migrants by sharing with them a bottle of water and an awareness message trying to make them turn back.

How did we do it?

We built self-powered refrigerators, which get their energy through an evaporation process to cool the bottles inside. These coolers were placed at strategic locations throughout the Sonora Desert as a last resource to help save the lives of migrants by sharing with them a bottle of water and an awareness message trying to make them turn back.

Results:

This action’s results are hard to measure; however, if only one person’s life was saved, it is probably the noblest result a brand can get, even if it’s never acknowledged for it.