Betterplace is Germany's largest digital donation platform with over 30,000 projects. On the website, you can donate to a wide variety of NGOs.

With our campaign for betterplace.org, we want to make donating as easy and desirable as possible. And at the same time, give people the opportunity to encourage others to donate as well.

By letting them choose what they want to support, giving them an ambassador, they can trust. Like themselves.

And all this from a single piece of clothing. Donating has never been more fashionable. An asset that combines all the requirements for a successful donation campaign: a strong message, a convincing ambassador, good design and a donation option that is as simple as possible.

In order to reach the target group of younger people in particular, we realized that our campaign needed some special features: Donating has to be fashionable and modern, giving has to be easy and low-threshold, and the good deed has to be presentable and able to be featured on social media.

We produced shirts and sweaters for different donation themes. If you scan the respective QR code, you automatically being forwarded to the betterplace.org campaign website where you can support one of ten themes and place your own donation with a few clicks.

The pro-bono campaign ran for about 6 weeks and was placed in various channels like YouTube videos, social media, banner, OOH, influencer and Guerilla sticker.

• More than 1,000 items of clothing sold in the first few days

• 9,747,983 impressions

• 19,154 clicks across all advertising material