Easter and egg hunts are common offline and online. It is surprising and very engaging. It involves people hunting for stuff. We decided we would use the keywords that had the most traffic and use them to surprise people.We announced it bloggers a day in advance and updated common users through our well engaged Facebook page. We had 5 special treats for people who discovered them.

The blogosphere picked up the story and wrote reams on us. Followers of these bloggers, the twitterati and the fans on Facebook were swept away too.Our help center saw an astounding 8 time growth in traffic and we saw a 6.6 times growth in stay and engagement time.Kenyans and Safaricom now have a place to go in case they have a problem of service and they decide to help themselves.