Cannes Lions

Welcome to the World, Baby

WORK EDITORIAL, New York / HUGGIES / 2021

Awards:

1 Bronze Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Everything about this job had to appear effortless but in reality it had to be incredibly precise.

The challenge on this job was the amount of footage required to illicit the exact expression needed from the Baby. Each scene was shot with multiple babies and with camera running continuously. The Airplane scene alone had over 6 hours of footage.

Being very thorough and adaptable was vital and then really digging into the details once we got the music and voice, unlike normal jobs we were editing 3 hours before the spot was shipped.

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