The gap between mutual funds and the end consumer has always been the lack of knowledge and understanding. This is why, IDFC Mutual Funds wanted to present mutual funds to the lay man in a more approachable, simple and easy to understand way.

Several things set the website apart - the clean and simple design, innovative tools and features, the friendly and educational approach and animated tutorial videos.

Tools such as Fund Finder, Fund value and IDFC TV make it easy even for the novice investor to understand the dynamics of mutual funds, and how to go about investing.