Cannes Lions

CHEROKEE SPORT 2008

Y&R, Sao Paulo / JEEP / 2008

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In this online campaign, the user becomes the big bad wolf, and when they puff into the microphone they finally blow the 3 little pigs' brick house down. But, surprisingly, there's a fourth shelter. The 3 little pigs run and hide inside the New 2008 Cherokee Sport, now even stronger, sturdier and tougher, providing greater safety for those inside.

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