Cannes Lions
SCHOLZ & FRIENDS, Berlin / WDCS WHALE & DOLPHIN CONSERVATION SOCIETY / 2006
Overview
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Outcome
The promotion took place in December 2005 in an ICE train and a bus of the Berolina bus company from Berlin/Potsdam to Copenhagen. The number of people who adopted a dolphin in this month was twice as high as in an average month.
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