Cannes Lions

WHALE AND DOLPHIN CONSERVATION SOCIETY

SCHOLZ & FRIENDS, Berlin / WDCS WHALE & DOLPHIN CONSERVATION SOCIETY / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

During bus rides and train rides passengers have enough time to deal with the card, to become aware of the problem dolphins face, to awake to the necessity of adopting a dolphin by completing the reply card.

Outcome

The amount of people who adopted a dolphin in December 2005 was twice as high as in an average month.

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