Cannes Lions
SCHOLZ & FRIENDS, Berlin / WDCS WHALE & DOLPHIN CONSERVATION SOCIETY / 2006
Awards:
Overview
Entries
Credits
Execution
During bus rides and train rides passengers have enough time to deal with the card, to become aware of the problem dolphins face, to awake to the necessity of adopting a dolphin by completing the reply card.
Outcome
The amount of people who adopted a dolphin in December 2005 was twice as high as in an average month.
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