Cannes Lions

CRICKET SPONSORSHIP

TBWA\HUNT\LASCARIS, Johannesburg / STANDARD BANK / 2006

Film
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Cricket in South Africa has often wrongly been seen as an old Englishman’s sport. Standard Bank, proud sponsors of cricket, sought to shatter any misconceptions of elitism and exclusivity. So instead of focussing on the players, we witness two typical Englishmen engrossed in a highbrow discussion about the finer points of Cricket. We then reveal their conduct at the game donning Watermelon helmets and going barmy in true South African style.

Title: Are you game?

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