Cannes Lions

WIDGET APPLICATION

McCANN ERICKSON LONDON, London / UPS / 2010

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Overview

Entries

Credits

Overview

Outcome

In the first three months Widget’s site had over 3 million visitors and was downloaded by 200,000+ new shipping friends.

Over 2000 of his shippers have dressed him up in his various outfits using the widget dresser tool. He now has a total of 2,500 friends on his Facebook fan page.

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