Cannes Lions
McCANN ERICKSON LONDON, London / UPS / 2010
Overview
Entries
Credits
Outcome
In the first three months Widget’s site had over 3 million visitors and was downloaded by 200,000+ new shipping friends.
Over 2000 of his shippers have dressed him up in his various outfits using the widget dresser tool. He now has a total of 2,500 friends on his Facebook fan page.
Similar Campaigns
12 items