The challenge with Wii Fit Plus was to capture the attention of working moms and new mothers: the demographic that had neither the time nor the inclination to play video games. Our job was to show them that Wii Fit Plus was anything but. That it was a fun fitness tool they could easily find time to use, regardless of work or home life pressures.We replaced the slick game footage they hate with a simple, wordless demonstration showing exactly how a busy mom could fit some fit into her life.