To reach people in a surprisingly way we decided to identify, around the world, all those windows that have helped to make a better world. All those windows in which there have been taken place breakthroughs and discoverings that are upgraded the world around us.

We installed a transparent billboard with famous quotes of people who lived behind that window.

People also could, in addition, search for all those windows via a mobile app, to know what happened there and discover, with some audios, all the incredibles stories that hide behind each one.

We helped to raise Windows awareness in a 30%. But our first achievement was to turn outdoor into a not invasive element but useful an relevant information. Moreover, we contributed indirectly to local tourism information.