Cannes Lions
BURNS, Madrid / INTERNATIONAL OLYMPIC COMMITTEE / 2024
Overview
Entries
Credits
Background
• Situation: The Winter games were about to turn 100 years old..
• Brief: “We need a film to celebrate this”
• Objectives: Make people realize that even though the world has change a lot in 100 years, the emotion of participating in the Winter games has stayed the same.
Execution
It was done solely with archive material and nobody knew at the beginning of the project if we were going to find what we were looking for. So there were two main tasks, investigating on the archive, and matching the images so it felt like they were filmed on purpose for that matter.
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