Women’s Health TV – A Live Internet TV to connect Doctors & Women

The challange : Women were not getting information from their gynecologists

Objective: Providing doctor advice to women on their most intimate topics.

Strategy: Building a platform to connect HCPs and women online, where physicians talk about various gynecological topics LIVE with Q&A sessions and women get immediate counselling, accessible from all devices.

Execution:

• 50 doctors reserved their 1 hour each month and chose one of the 50 topics on women’s health area and do live broadcast when our sales reps are present in their office, through their user interface on our sales rep’s ipads

• Women can see the planned webcasts on website, watch and ask questions live to them. There are 50 LIVE sessions each month. Visitors are also able to watch the recorded version of the previous questions

https://www.kadinsagligitv.com/

https://www.facebook.com/kadinsagligitvcom?ref=ts&fref=ts

The project was kicked off on August, with a PR event, with 1 month of crowdsourcing experience prior to that.

Marketing Team is the core team, running the project and multichannel integration.

Sales-reps are the main communicators with the doctors, devoting their 1 hour each month to do the live cast and reserve the next month’s live cast.

All presentations are medically approved by Bayer. The doctors present it in their personal style and answer questions right away. They strictly refrain from making any product-oriented comment. Women's questions are also strictly regulated. Any question on brands are filtered out and directed to pharmacoviligence. Due to its objectiveness; 3 biggest gynecology associations support Women's Health TV

This is a significant innovative valuable offering to end users, with an aim to provide a solid increase in women’s health awareness, through new generation innovative platforms. A first time free service globally.

Business Impact in first 6 months:

We reached 670.000 people with PR activities during the launch of the project.

Engagement Scores

280.400 visits to our web page

250 Live Sessions

260.000 views for videos on demand

7240 participations to Live Casts

6800 questions asked on live casts

The average time spent on the site is very high, compared to other websites ( 8,5 minutes)

We have 61.000 followers on Facebook

12 million impressions on Facebook

Behavioral Impact:

We conducted a survey to live cast participants ( 240 women) and got the result that %98 of the participants think their level of information on the topic increased .

Google Queries reflect %15 increase in 2015 compared to 2014

Level of General User Satisfaction is 4,2/5