Finland's Ministry of Social Affairs and Health is worried about Finns' work ethics. It's time for people to stop and rethink their workaholic ways of living and the affects it might have on their families. Usually you hear the truth from your kids. We thought it would be interesting to create a circumstance where you could peek into a world, where kids talk about their moms and dads in the absence of their parents.We made a viral spot where two boys are competing. Not about whose Dad has the biggest car (as they normally would), but about whose Dad is working the hardest. Over 100,000 Finns visited www.klinikka.fi as a result of the launch of this film.