The idea is to make millions of users all over the world shocked, when they are entering the famous Google Earth search tool. When the campaign is running, nothing but water will appear on their satellite pictures of the world.

The campaign will launch worldwide at the end of April 2007. A direct link to local WWF offices will make it possible to donate instantly. The expectations of the amount of donations and PR are extremely high, since Google Earth is being used every day by millions of people.