Cannes Lions
OGILVY & MATHER, New York / FINRA / 2016
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You wouldn’t dream of picking a doctor without checking ZocDoc. And if you were buying a baby stroller, you wouldn’t make a move without checking the mommy blogs. Fact is, you check everything.
Which makes it especially weird that you would hand over thousands or even millions of dollars to an investment broker without checking his or her professional background.
Come on, you’re better than that.
All you need to do is check BrokerCheck, an online tool from FINRA that shows you the important facts about your broker’s professional past, the same data the U.S. Government uses.
This film imagines what would happen if you ordered super spicy Chinese food without asking how hot it is. And you wouldn’t want to do that. Now imagine how burned you could get if you didn’t check your broker.
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