Over 3000 singles distributed. And over 20,000 downloads in just four weeks. The campaign generated free press from 50 different media sources. And we had more than 300,000 Weibo retweet and comments. Unexpectedly, we received 200 new one minute shower songs created by the public.

We created the world's first water saving song. Usually a song takes up to five minutes, but we composed a one minute song especially for singing in the shower. By reducing the length of the song, people shortened their shower time. The shorter you sing, the more water saved. Real music singles were distributed to mass and played on radio. We build website to further engage with our Promo shower curtains.

Help One Foundation raise awareness of water saving. We targeted working class over 18 year-olds and who shower everyday, and have social responsibilities and donating power. People love singing in the shower, we used the time it takes to sing a song as our unique insight. It carries the message from one foundation and the overall campaign motivates the TA to achieve things for real.