Shanghai Zendai Art Supermarket is the biggest affordable-art marketplace in China. Operating like a supermarket of art pieces, 90% of its collection are priced from USD1.50 to USD300. Zendai’s mission is to make original art accessible to the masses.

Our key message was “A MASTERPIECE FOR THE PRICE OF EVERYDAY ITEMS”.

Since the launch of the campaign, sales increased by 37% and visitor numbers rose by 68%. Our advertisement art-pieces have also been invited for exhibition in the Shanghai CANART Art Museum.

Using actual everyday items as visual elements on 2.5m x 2m canvas boards, we re-illustrated some of the great art masterpieces – such as Roy Lichetenstein’s “Girl With Hair Ribbon”, Jackson Pollock’s “Number 14 Gray” and Egon Schiele’s “Self-Portrait”.