Product Design Lions > Well-Being & Environmental Impact
DDB CHINA GROUP, Shanghai / VOLKSWAGEN / 2015
Awards:
Overview
Credits
BriefExplanation
Hazardous air pollution days are getting more regular in cities across China.
To breathe air without harmful chemicals and pollutants that cause serious respiratory diseases, one has to spend thousands of dollars to buy expensive air purifier machines, which not everyone can afford.
ClientBriefOrObjective
Volkswagen is committed to reduce carbon emissions through their New Energy Vehicle technologies. We believe this responsibility does not stop with their cars.
Our goal is to help schools in the most polluted cities in China to have air purifiers in classrooms.
Execution
Volkswagen has been providing millions of drivers and passengers clean air in their car from hostile environment on the road. Cabin Air Filter. It's designed to remove harmful chemicals and gases such as Hydrocarbon, Ozone, Sulfur dioxide, Nitrogen dioxide and dirt, very similar to the functions of filter from air purifier machines.
Our idea is to provide low cost DIY kits to schools children in the badly affected areas to make their own fully functional air purifiers.
More Entries from Well-Being & Environmental Impact in Product Design Lions
24 items
More Entries from DDB CHINA GROUP
24 items