Design > Visual Language & Graphics
EDUARDO DEL FRAILE, Murcia / EDUARDO DEL FRAILE / 2015
Overview
Credits
ClientBriefOrObjective
Find a way to bring together the best of a designer's work in 14 career years. It must be easy to take away and handle in every corner of the world.
Execution
The project takes out of the context of a passport format. It mixes its own identity in a compact shape. The passport is an easy way to bring the projects to different countries in just one hand.
We make an overprint in aged paper to contrast the black and white of the works. The material was searched to find the same feeling of the passport. The handmade bind and offset edition were only 800 copies.
Outcome
The ability to connect with people due to this little document was amazing. Mix all the experience of the works in a tiny format creates a lot of expectation in clients and potential clients. This document lets the client chose with whom he wants to work. Nowadays you can find in the internet almost all information of a designer, but this way, to give the work in hand, shows a way of work more crafted in the projects, that is the base of the works of Eduardo del Fraile.
Nothing belittles things more than the desire to exaggerate them
Relevancy
More than 5,000 days ago I founded my own studio. The idea was to work as an innovative and itinerant restaurant with few tables and a very carefully crafted menu in which I play the role of designer and creative director. I usually work accompanied by an assistant designer as well as with my sister Ana who manages the studio, making my life easier.
Eduardo del Fraile resolve projects by taking a big-picture approach, from naming through to identity, packaging and product design, publishing projects.
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