Integrated

Challenge was to change Clorets' image in the eyes of its consumers, using a tactical campaign launch, promoting a new flavor in the market. Accordingly, personifying the character was the ultimate solution, for a closer brand to people.

Characters were loved by the audience, to the extent that they started using their pictures as Profile Pictures, and they Facebook page increased until it reached more than 1 million fan, from 250 K, and the brand's perception was changed from a boring brand to an engaging brand.

4 Animatics TVCs were launched on TVC and Online, inviting people to participate and engage with Erfa & Na3na3 the characters online, discussing different topics with them everyday, and by time, they started taking side of whom they love more.

Clorets was perceived among all its consumers that it is a boring brand that lacked innovation, it never renew its products or flavors, and accordingly, they decided to launch a new flavor in a total different way that for the first time, not hammering on the product functionality as usual.