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OUT OF SERVICE

J. WALTER THOMPSON CAIRO, Cairo / VODAFONE / 2016

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Overview

Credits

OVERVIEW

BriefExplanation

Our Film is a story of a micro family who have recently moved to a new home, at one of those new isolated neighborhoods. The father feeling guilty about stranding his wife and Kid, he is trying to rest the waters with his family, yet the wife is furious given that their new home is not connected to any household services (pharmacy, garbage truck, supermarket, etc).

Nonetheless, despite being at the other end of the world and understanding that there are no services being able to reach this family; the only service that is available is internet. We can clearly see that each family member is using their gadgets through the WIFI connection, whether on a tablet, mobile or playing online gaming. Showcasing that despite not being connected to any household servuce, you’ll have internet connection.

EntrySummary

With the increase of population and marriage rate in Egypt, a lot of new neighborhoods are being constructed outside the city. And despite being not fully connected to basic services, couples and micro families do move to these areas due to lack of choices. Moreover, these areas are facing an internet connection problem due to lack of infrastructure that enables you to have an ADSL installed.

Implementation

Finding the right cast for our film was an integral part of its success, we had to find a couple that would look like they once fell in love but life and its demands kind of threw them apart. Also, their kid had to look like them and shares the same insanity they all have. Moreover, we didn’t want to have our family as a normal one, they are absurd and bizarre.

Accordingly our casting process was not only about who can act better or who looks good on camera. We had to create a family from scratch that looks harmonious and are all silly in their own way.

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