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ABSURD MIX -HAIRDRESSER COPY

J. WALTER THOMPSON CAIRO, Cairo / MONDELEZ INTERNATIONAL / 2015

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Overview

Credits

OVERVIEW

BriefExplanation

We wanted to launch a tactical campaign providing consumers with newer innovation in flavors, building on our platform, Nothing is everything.

EntrySummary

The product had weird mixture of flavors, highlighting on such asset, our concept was developed.

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