The radio ad describes record-breaking feats of breath holding, which pale in comparison to regular people who hold their breath all day to avoid smelling other people’s bad body odor. It emphasizes the deodorant's primary benefit of 48-hour protection, preventing body odor and perspiration for young adult males.

Deodorant with 48-hour protection is extremely useful in a hot and humid tropical country like the Philippines, with a population of 100 million people. Every day, public transportation, public spaces, and offices crowd with people who have probably sweat or are constantly sweating throughout the day.

(SFX: Deep inhale, then exhale)

V/O: 17 minutes. That's how long street magician David Blaine can hold his breath. Not as long as the 19 minutes of champion swimmer Michael Phelps.

V/O: Yet somewhere in Barcelona, Aleix Vendrell beat them all with 24 minutes. But that's nothing compared to the people beside you.

(SFX: Holds in breath)

V/O: They hold their breath all day.

V/O: Do them a favor, use Belo Men Deo. With 48 hour protection to hold off body odor, because not everybody is competing for a world record.

V/O: Belo Men Deo.