Clients, vendors, suppliers, outside partners, the media, and “friends" of the agency. It was important that our communication with the audience be both a reflection of our brand and a piece that would be remembered and noted by all. Obviously, the entire contact list is critical to the success of our business.

After more than 20 years at the same address The Richards Group (an advertising agency known for its creative and unique culture) was moving to a new building and it was critical that our new address and moving date be communicated to a specific audience – our clients, vendors, suppliers, outside partners, the press, the media, and agency friends – in a way that was a reflection of our brand. We couldn't afford to miss invoices, purchase orders, or any communication important to our business. It was essential our audience receive the communication in a timely and memorable way.

Each agency employee (700) was asked to submit all contacts (around 5,000) that needed to receive the mailing.

The direct mail piece was a one-time mailing sent out 1 month prior to the move.

A follow-up email that included a moving gif (using the same visual from the mailing – of our employees passing moving boxes from one to the next) was sent out 2 weeks before the move.

The response was immediate. Agency employees were flooded with phone calls, emails, and texts letting us know how “creative, unique, fun, engaging, and memorable” the announcement was. Many requesting more copies.

The move itself was flawless, and communication with the entire intended audience was seamless.

To our knowledge there were no missed invoices, purchase orders, client calls, people driving to or sending correspondence to our old address.

After more than 20 years at the same address The Richards Group (an advertising agency known for its creative and unique culture) was moving to a new building and it was critical that our new address and moving date be communicated to a specific audience – our clients, vendors, suppliers, outside partners, the press, the media, and agency friends – in a way that was a reflection of our brand. We couldn't afford to miss invoices, purchase orders, or any communication important to our business. It was essential the audience receive the communication in a timely and memorable way.