After a photo-shoot in Kenya showing regular Kenyan people having fun in known Kenyan locations we posted on our target audience’s Facebook pages positive messages like “It’s Ok” (cOKe) with the call-to-action “Share your #kenyanhappiness story”.

Where applicable we added Kenyan language translations to reinforce that the campaign was made specifically for the people of Kenya.

This was a phenomenal success.

Facebook’s own creative council rate it as one of the most successful Facebook campaigns ever and Coke Global will be using this campaign as a success case study.

We had in a reach of 3.9 million, 26.2 million impressions, a click through rate of 2.7 and a purchase intent of 64%. The total percentage of audience reached was 83% and we got an ad recall of 76%.

Coca-Cola is the brand that opens happiness. Because of the threat of the Ebola virus in Africa and the recent terrorist attacks around Kenya tourism dropped and along with it the economy. And this usually happy place took a bit of an emotional downturn.

If anyone needed to open happiness it was the people of Kenya.

We used Facebook’s targeting systems to tell the Kenyans that “It’s OK” and asked them to share “their Kenyan happiness”.

Then we spread the positive messages to Kenyan expats living abroad to encourage them to visit home and indirectly raise the economy and with it the happiness of the people.

The basic idea was to make every Kenyan ambassador for happiness and positivity in their own country.