The commercial was filmed with a mobile phone and transmitted via TIM’s 4G using a streaming app. The TV station received the signal and converted it in HD video. signal and the converted HD video. Thus, the brazilian people could watch the TIM commercial.

If the TIM 4G technology was a mere unknown, it became a topic in minutes.

The commercial was Trending Topic on Twitter and it was seen by over 40 million people, generatting hundreds of articles in newspapers and blogs,

representing more than 7 million media real gain.

TIM's 4G technology was still little known in Brazil, while the big players were already consolidated. Despite having fewer financial resources, we needed to put the TIM 4G in this fight. More than talk about the speed and quality of TIM 4G signal connection, we showed this in practice, in an unprecedented and impactful way: the first TV commercial made and transmitted with a mobile phone, via 4G.