HAMMERHEAD

Innovative Technology for Mobile

CARDBOARD

GOOGLE, GOOGLE

Activation by Location

CLEVER BUOY

OPTUS, M&C SAATCHI

Augmented Mobile Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

Networked Mobile Technology

THE PURSUIT BY EQUINOX

EQUINOX, R/GA

Innovative Technology for Mobile

LISNR

LISNR, R/GA

Visual Design/Aesthetic

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

User Experience

THE UNFORGOTTEN

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

Response/Real-Time Activity

EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

EA GAMES, GROW Norfolk / HEAT San Francisco / GOOGLE CREATIVE PARTNERSHIPS Mountain View

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

Activation by Location

FOUND

MARS, COLENSO BBDO

Activation by Proximity

THE BACKUP MEMORY

SAMSUNG, 3SG-BBDO

Augmented Mobile Experience

THE NEXT PHOTO

CHILDHOOD EYE CANCER TRUST, WUNDERMAN

Wearable Technology

SPORTS HOMEWORK

GATORADE, 4 AM SAATCHI & SAATCHI

Wearable Technology

OWLET

OWLET BABY CARE, R/GA

Products

MAKEUP GENIUS

L'OREAL, McCANN PARIS

Services

BASE PHONEADDRESS

BASE, DDB BRUSSELS

Corporate Image & Communication

BACKMEAPP

PROCTER & GAMBLE, LEO BURNETT ITALY

Services

PROJECT LEARNING CURVE

DOMTAR, ERIC MOWER + ASSOCIATES

Media, Entertainment and Leisure

THE FUN QUEUE

LISEBERG, SHOUT

Mobile Messaging

SOS SMS

RED CROSS, GREY GROUP MÈXICO

Mobile Messaging

LGBT AVATARS

PRAGUE PRIDE, GEOMETRY GLOBAL

Integrated Mobile Campaign

THE LES PAUL SKILL CHECK

GIBSON GUITAR, SERVICEPLAN

User Experience

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

Content

EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

EA GAMES, GROW Norfolk / HEAT San Francisco / GOOGLE CREATIVE PARTNERSHIPS Mountain View

Titanium and Integrated

NIKE+ FUELBAND

NIKE, R/GA

Innovative Ideas

NIKE+

NIKE, R/GA

Other Digital Channels

NIKE+ FUELBAND

NIKE, R/GA

Diversity & Inclusion in Sport

NIKESYNC

NIKE, R/GA

Viral Marketing

PAY WITH A TWEET

INNOVATIVE THUNDER, R/GA

Innovative Technology (including Stand-alone, Technological Solutions not in Association with a Brand or Creative Campaign)

OWLET

OWLET BABY CARE, R/GA

Innovative Technology (including Stand-alone, Technological Solutions not in Association with a Brand or Creative Campaign)

BIORANGER

DIAGENETIX, R/GA

Corporate Identity Schemes - Large scale

VINE

NOKIA, R/GA

Titanium and Integrated

NIKE+

NIKE, R/GA

User Experience

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

Networked Mobile Technology

ALVIO

QOL DEVICES, INC., R/GA

Networked Mobile Technology

THE PURSUIT BY EQUINOX

EQUINOX, R/GA

Media, Arts and Entertainment

ONE COPY SONG

ADAM TENSTA, R/GA

Innovative Technology for Mobile

LISNR

LISNR, R/GA

Sportswear, Fashion & Clothing

NIKE LAB HOLIDAY 04

NIKE, R/GA

NIKE LAB HOLIDAY 04

NIKE, R/GA

Sportswear, Fashion & Clothing

NIKE LAB HOLIDAY 03

NIKE, R/GA

NIKE LAB HOLIDAY 03

NIKE, R/GA

Retail, including e-commerce

NIKE ID

NIKE, R/GA

NIKE ID

NIKE, R/GA

Fashion & Luxury Products

NIKE LAB

NIKE, R/GA

NIKE LAB

NIKE, R/GA

Best Use of Social Media

ONE COPY SONG

ADAM TENSTA, R/GA

Short Non-Fiction Film (under 10 minutes)

THE GAME BEFORE THE GAME

BEATS BY DRE, R/GA