Mobile > Creative Use Of Technology

SPORTS HOMEWORK

4 AM SAATCHI & SAATCHI, Guatemala / GATORADE / 2015

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Wearable Technology in Mobile

24 items

Grand Prix Cannes Lions
CARDBOARD

Innovative Technology for Mobile

CARDBOARD

GOOGLE, GOOGLE

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Gold Cannes Lions
CLEVER BUOY

Activation by Location

CLEVER BUOY

OPTUS, M&C SAATCHI

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Gold Cannes Lions
MAKEUP GENIUS

Augmented Mobile Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

(opens in a new tab)
Gold Cannes Lions
THE PURSUIT BY EQUINOX

Networked Mobile Technology

THE PURSUIT BY EQUINOX

EQUINOX, R/GA

(opens in a new tab)
Gold Cannes Lions
LISNR

Innovative Technology for Mobile

LISNR

LISNR, R/GA

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Gold Cannes Lions
HAMMERHEAD

Visual Design/Aesthetic

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

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Gold Cannes Lions
THE UNFORGOTTEN

User Experience

THE UNFORGOTTEN

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

Response/Real-Time Activity

EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

EA GAMES, GROW Norfolk / HEAT San Francisco / GOOGLE CREATIVE PARTNERSHIPS Mountain View

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Silver Cannes Lions
FOUND

Activation by Location

FOUND

MARS, COLENSO BBDO

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Silver Cannes Lions
THE BACKUP MEMORY

Activation by Proximity

THE BACKUP MEMORY

SAMSUNG, 3SG-BBDO

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Silver Cannes Lions
THE NEXT PHOTO

Augmented Mobile Experience

THE NEXT PHOTO

CHILDHOOD EYE CANCER TRUST, WUNDERMAN

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Silver Cannes Lions
SPORTS HOMEWORK

Wearable Technology

SPORTS HOMEWORK

GATORADE, 4 AM SAATCHI & SAATCHI

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Silver Cannes Lions
OWLET

Wearable Technology

OWLET

OWLET BABY CARE, R/GA

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Silver Cannes Lions
MAKEUP GENIUS

Products

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Silver Cannes Lions
BASE PHONEADDRESS

Services

BASE PHONEADDRESS

BASE, DDB BRUSSELS

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Silver Cannes Lions
BACKMEAPP

Corporate Image & Communication

BACKMEAPP

PROCTER & GAMBLE, LEO BURNETT ITALY

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Silver Cannes Lions
PROJECT LEARNING CURVE

Services

PROJECT LEARNING CURVE

DOMTAR, ERIC MOWER + ASSOCIATES

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Silver Cannes Lions
THE FUN QUEUE

Media, Entertainment and Leisure

THE FUN QUEUE

LISEBERG, SHOUT

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Silver Cannes Lions
SOS SMS

Mobile Messaging

SOS SMS

RED CROSS, GREY GROUP MÈXICO

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Silver Cannes Lions
LGBT AVATARS

Mobile Messaging

LGBT AVATARS

PRAGUE PRIDE, GEOMETRY GLOBAL

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Silver Cannes Lions
THE LES PAUL SKILL CHECK

Integrated Mobile Campaign

THE LES PAUL SKILL CHECK

GIBSON GUITAR, SERVICEPLAN

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Silver Cannes Lions
HAMMERHEAD

User Experience

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

(opens in a new tab)
Silver Cannes Lions
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

Content

EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

EA GAMES, GROW Norfolk / HEAT San Francisco / GOOGLE CREATIVE PARTNERSHIPS Mountain View

(opens in a new tab)

More Entries from 4 AM SAATCHI & SAATCHI

24 items

Silver Cannes Lions
HIJACK

Activation by Location or Proximity

HIJACK

ALIAS, 4 AM SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
SPORTS HOMEWORK

Wearable Technology

SPORTS HOMEWORK

GATORADE, 4 AM SAATCHI & SAATCHI

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Bronze Cannes Lions
SPONGEPILL

Best Use of Ambient Media: Small Scale

SPONGEPILL

GLAXO SMITH-KLINE, 4 AM SAATCHI & SAATCHI

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Bronze Cannes Lions
HIJACK

Products

HIJACK

ALIAS, 4 AM SAATCHI & SAATCHI

(opens in a new tab)
Shortlisted Cannes Lions
HIJACK

Direct Response Digital: Mobile Marketing

HIJACK

ALIAS, 4 AM SAATCHI & SAATCHI

(opens in a new tab)
Shortlisted Cannes Lions
SPORTS HOMEWORK

Education & Awareness

SPORTS HOMEWORK

GATORADE, 4 AM SAATCHI & SAATCHI

(opens in a new tab)
Shortlisted Cannes Lions
EXCELLBOOK

Other Consumer Products (including Durable Goods)

EXCELLBOOK

DIESEL, 4 AM SAATCHI & SAATCHI

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PRIME TIME FAMILY

Use of Screens

PRIME TIME FAMILY

VAESEN, 4 AM SAATCHI & SAATCHI

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HIJACK

Best Use of Guerilla Marketing in a Promotional Campaign

HIJACK

ALIAS, 4 AM SAATCHI & SAATCHI

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TORTILLA STAMP

Best Use of Guerilla Marketing in a Promotional Campaign

TORTILLA STAMP

PROCTER & GAMBLE, 4 AM SAATCHI & SAATCHI

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SPONGEPILL

Best Use of Guerilla Marketing in a Promotional Campaign

SPONGEPILL

GLAXO SMITH-KLINE, 4 AM SAATCHI & SAATCHI

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CLOUD SKETCH

Use of Exhibitions and Installations

CLOUD SKETCH

KASPERLE, 4 AM SAATCHI & SAATCHI

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TAXI FOR CARS

Ambient Media: large scale

TAXI FOR CARS

INDUSTRIAS LICORERAS DE GUATEMALA, 4 AM SAATCHI & SAATCHI

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THE MUSEUM THAT BECAME ALIVE

Best Use of Ambient in a Promotional Campaign

THE MUSEUM THAT BECAME ALIVE

MVSEO DE LA SEMANA SANTA, 4 AM SAATCHI & SAATCHI

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SACRIFICE SHOE

Durable Consumer Goods

SACRIFICE SHOE

MEAT PACK, 4 AM SAATCHI & SAATCHI

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SACRIFICE SHOE

Durable Consumer Goods

SACRIFICE SHOE

MEAT PACK, 4 AM SAATCHI & SAATCHI

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DOGUIMOTE

Other Technology for Mobile

DOGUIMOTE

AMA ASOCIACION DE AMIGOS DE LOS ANIMALES, 4 AM SAATCHI & SAATCHI

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MEMORY DIAPER

Other Technology for Mobile

MEMORY DIAPER

ASOCIACION GRUPO ERMITA, 4 AM SAATCHI & SAATCHI

(opens in a new tab)
HIJACK

Best Use of Shopper Marketing in a Promotional Campaign

HIJACK

ALIAS, 4 AM SAATCHI & SAATCHI

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AWAKE YOURSELF

Direct Response Digital: Mobile Marketing

AWAKE YOURSELF

DIVECO, 4 AM SAATCHI & SAATCHI

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SMILE DETECTION FLYER

Best Use of Shopper Marketing in a Promotional Campaign

SMILE DETECTION FLYER

CANON, 4 AM SAATCHI & SAATCHI

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INK

Household

INK

PROCTER & GAMBLE, 4 AM SAATCHI & SAATCHI

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KETCHUP

Household

KETCHUP

PROCTER & GAMBLE, 4 AM SAATCHI & SAATCHI

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WIFI CATALOG

Best New Product Launch/Re-Launch or Multi-Product Promotion

WIFI CATALOG

LA PRADERA MALL, 4 AM SAATCHI & SAATCHI

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