Mobile > Social for Mobile

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, Washington / THE ALS ASSOCIATION / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Use of Co-Creation & User Generated Content in Mobile

24 items

Grand Prix Cannes Lions
CARDBOARD

Innovative Technology for Mobile

CARDBOARD

GOOGLE, GOOGLE

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Gold Cannes Lions
CLEVER BUOY

Activation by Location

CLEVER BUOY

OPTUS, M&C SAATCHI

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Gold Cannes Lions
MAKEUP GENIUS

Augmented Mobile Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
THE PURSUIT BY EQUINOX

Networked Mobile Technology

THE PURSUIT BY EQUINOX

EQUINOX, R/GA

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Gold Cannes Lions
LISNR

Innovative Technology for Mobile

LISNR

LISNR, R/GA

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Gold Cannes Lions
HAMMERHEAD

Visual Design/Aesthetic

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

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Gold Cannes Lions
THE UNFORGOTTEN

User Experience

THE UNFORGOTTEN

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

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Gold Cannes Lions
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

Response/Real-Time Activity

EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

EA GAMES, GROW Norfolk / HEAT San Francisco / GOOGLE CREATIVE PARTNERSHIPS Mountain View

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Silver Cannes Lions
FOUND

Activation by Location

FOUND

MARS, COLENSO BBDO

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Silver Cannes Lions
THE BACKUP MEMORY

Activation by Proximity

THE BACKUP MEMORY

SAMSUNG, 3SG-BBDO

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Silver Cannes Lions
THE NEXT PHOTO

Augmented Mobile Experience

THE NEXT PHOTO

CHILDHOOD EYE CANCER TRUST, WUNDERMAN

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Silver Cannes Lions
SPORTS HOMEWORK

Wearable Technology

SPORTS HOMEWORK

GATORADE, 4 AM SAATCHI & SAATCHI

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Silver Cannes Lions
OWLET

Wearable Technology

OWLET

OWLET BABY CARE, R/GA

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Silver Cannes Lions
MAKEUP GENIUS

Products

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Silver Cannes Lions
BASE PHONEADDRESS

Services

BASE PHONEADDRESS

BASE, DDB BRUSSELS

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Silver Cannes Lions
BACKMEAPP

Corporate Image & Communication

BACKMEAPP

PROCTER & GAMBLE, LEO BURNETT ITALY

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Silver Cannes Lions
PROJECT LEARNING CURVE

Services

PROJECT LEARNING CURVE

DOMTAR, ERIC MOWER + ASSOCIATES

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Silver Cannes Lions
THE FUN QUEUE

Media, Entertainment and Leisure

THE FUN QUEUE

LISEBERG, SHOUT

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Silver Cannes Lions
SOS SMS

Mobile Messaging

SOS SMS

RED CROSS, GREY GROUP MÈXICO

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Silver Cannes Lions
LGBT AVATARS

Mobile Messaging

LGBT AVATARS

PRAGUE PRIDE, GEOMETRY GLOBAL

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Silver Cannes Lions
THE LES PAUL SKILL CHECK

Integrated Mobile Campaign

THE LES PAUL SKILL CHECK

GIBSON GUITAR, SERVICEPLAN

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Silver Cannes Lions
HAMMERHEAD

User Experience

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

(opens in a new tab)
Silver Cannes Lions
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

Content

EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE

EA GAMES, GROW Norfolk / HEAT San Francisco / GOOGLE CREATIVE PARTNERSHIPS Mountain View

(opens in a new tab)

More Entries from THE ALS ASSOCIATION

14 items

Grand Prix Cannes Lions
THE ICE BUCKET CHALLENGE

Grand Prix For Good

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original User-generated content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original Branded Digital or Social Media

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Platforms

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Direct Marketing Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Multi-Markets Campaigns

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Charities, Not for Profit and Public Information

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Innovative Use of Social or Community (incl. Emerging Platforms for Brands)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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