Health and Wellness > A: Consumer Products
McCANN COLOMBIA, Bogota / MAREOL / 2014
Overview
Credits
Audience
This campaign was aimed to a general audience, specifically when they travel.
BriefExplanation
BriefWithProjectedOutcomes
In Colombia, advertising for OTC pharmaceutical products is regulated by the INVIMA - Food and Drugs Oversight National Institute- which verifies that advertising content is truthful and scientifically proven. INVIMA demands for all advertising to have visible and audible disclaimers with the information listed below:
This is a medicine.
Do not exceed its consumption.
If symptoms persist, ask your doctor.
Only for children over 2 years.
Sanitary Registration number.
See dosage on the label.
MediaStrategy
We created a series of illustrated ads placed in light-boxes in terminals on a scale: 1,70 m x 1,20m to tell people the benefits of taking Mareol before travelling in a quick and fun way.
Mareol is the leading brand in its category and has a history of over 20 years in the market. However, due to the emergence of new competitors, our client needed remarkable brand awareness in those places people spend their last minutes before travelling.
Translation
Mareol - Prevent Motion Sickness.
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