Outdoor > Posters: Sectors
McCANN COLOMBIA, Bogota / SURA / 2018
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Bicycle Theft is a growing problem in Colombia and Sura one of the biggest insurance companies in the country has a product for that, The Sura Bike insurance. Stop riding is not the solution and cyclists need to be aware of the danger. They usually leave their bikes chained to posts, signals or trees and in Colombia that is no guaranty for security, so we used the road to give our message and painted shadows of stolen bikes all-over the city.
Translation
SURA Bicycle Insurance
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