This campaign was aimed to a general audience, specifically when they travel.

In Colombia, advertising for OTC pharmaceutical products is regulated by the INVIMA - Food and Drugs Oversight National Institute- which verifies that advertising content is truthful and scientifically proven. INVIMA demands for all advertising to have visible and audible disclaimers with the information listed below:

This is a medicine.

Do not exceed its consumption.

If symptoms persist, ask your doctor.

Only for children over 2 years.

Sanitary Registration number.

See dosage on the label.

We created a series of illustrated ads placed in light-boxes in terminals on a scale: 1,70 m x 1,20 m to tell people the benefits of taking Mareol before travelling in a quick and fun way.

Mareol is the leading brand in its category and has a history of over 20 years in the market. However, due to the emergence of new competitors, our client needed remarkable brand awareness in those places people spend their last minutes before travelling.

Mareol- Prevent Motion Sickness.