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LIDL GENERATORS

OTTO PRODUCTION, Helsinki / LIDL / 2014

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Overview

Credits

OVERVIEW

BriefExplanation

A tactical TV ad for Lidl to promote inexpensive running gear sold in their stores: A guy and girl are practicing on a treadmill. Gradually it becomes obvious that these two runners are generating the energy to the surrounding city. Integrated packshot with supers (the low prices) and a pay-off as VO: "Low price generator - Lidl"

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