The campaign was shot in places that represent the story behind the disappearance of these children. In this case, a public playground.

Seven missing people were found since the beginning of the campaign. These positive results have already created the demand for more videos that hopefully will help to bring even more people back to their families.

The Public Prosecutor’s Office in São Paulo is an independent organisation that operates in several civilian areas, including the search for missing people. The “missing people” campaign was created with the goal of telling real stories of people who got lost. The insight was inspired from the “Shadows of Hiroshima”, a physical phenomenon occurred after the atomic blast generated by the Hiroshima bomb. The heat wave was so intense that the people instantly disappeared leaving only their last and everlasting shadows printed on floors and walls. The campaign consists of one TVC, two YouTube videos and two print ads and had significant results in Brazil.