In India, howling dogs are a menace. In the night, when the silence prevails, a howling dog, or a group of them can really play havoc with the sleep. The radio spot uses this unique problem and turns it into a creative execution to communicate the message for the brand.

All those irritating sounds that did not let people sleep or forcibly kept them awake are now liked., because keeping awake in the night now comes with fabulous benefits in terms of yebhi midnight sale offers.

SFX: CRICKET SOUND

SFX: A DOG BARKS

SFX: CRICKET SOUND, DOG HOWLS

MUSIC: ANIMAL SFX MAKE TUNE

ANNCR: (WHISPERING) Sounds that did not let you sleep...(NORMAL) Now sound nice! yebhi.com midnight sale 12am-2am. (WHISPER) Daily...

SFX: A CAT MEOW