Brand Experience and Activation > Use of Promo & Activation

YES, VIRGINIA THE MUSICAL

JWT NEW YORK, New York / MACY'S / 2013

Awards:

Shortlisted Cannes Lions
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More Entries from Best Use of Experiential Marketing in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
IMMORTAL FANS

Best Integrated Campaign Led by Promotion and Activation

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

Best Use of Experiential Marketing in a Promotional Campaign

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TOYOTA, SAATCHI & SAATCHI LA

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Gold Cannes Lions
THE ANT RALLY

Best Use of Experiential Marketing in a Promotional Campaign

THE ANT RALLY

WORLD WILDLIFE FUND (WWF), BBDO GERMANY

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Gold Cannes Lions
IMMORTAL FANS

Best Use of Guerilla Marketing in a Promotional Campaign

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
THE POWER OF CUTE

Best Use of Guerilla Marketing in a Promotional Campaign

THE POWER OF CUTE

THE ROYAL BOROUGH OF GREENWICH, OGILVY GROUP UK

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Gold Cannes Lions
MAKE THE POLITICIANS WORK

Best Use of Guerilla Marketing in a Promotional Campaign

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions
BRIDGE OF LIFE

Best Use of Ambient in a Promotional Campaign

BRIDGE OF LIFE

SAMSUNG, CHEIL WORLDWIDE

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Gold Cannes Lions
POTABLE WATER GENERATOR

Best Use of Ambient in a Promotional Campaign

POTABLE WATER GENERATOR

THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY, MAYO DRAFTFCB

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Best use of Social Media Marketing in a Promotional Campaign

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
CELEB GRAMMAR COPS

Best use of Social Media Marketing in a Promotional Campaign

CELEB GRAMMAR COPS

RED BALLOON, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Best use of Social Media Marketing in a Promotional Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
THE SHARING CAN

Food and Non-Alcholic Drinks

THE SHARING CAN

COCA-COLA, OGILVY & MATHER SINGAPORE

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Gold Cannes Lions
GIVING BIRTH LIVE

Fast Moving Consumer Goods (not including food)

GIVING BIRTH LIVE

PROCTER & GAMBLE, DEL CAMPO SAATCHI & SAATCHI

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Gold Cannes Lions
ENTER THE GAME

Durable Goods

ENTER THE GAME

KONAMI, HAVAS SPORTS & ENTERTAINMENT

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Gold Cannes Lions
MAKE THE POLITICIANS WORK

Publications & Media

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Corporate Image & Information

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
IMMORTAL FANS

Corporate Image & Information

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety, Pubic Awareness Messages

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
BRIDGE OF LIFE

Public Health & Safety, Pubic Awareness Messages

BRIDGE OF LIFE

SAMSUNG, CHEIL WORLDWIDE

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Gold Cannes Lions
APOLLO CAMPAIGN

Best Integrated Campaign Led by Promotion and Activation

APOLLO CAMPAIGN

AXE, BBH

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Silver Cannes Lions
DOUBLE LOOP DARE @ X GAMES

Best Use of Experiential Marketing in a Promotional Campaign

DOUBLE LOOP DARE @ X GAMES

MATTEL, MISTRESS

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Silver Cannes Lions
DRIVING DOGS

Best Use of Experiential Marketing in a Promotional Campaign

DRIVING DOGS

SPCA, DRAFTFCB NEW ZEALAND

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Silver Cannes Lions
COFFEE CART

Best Use of Experiential Marketing in a Promotional Campaign

COFFEE CART

YWCA, DDB GROUP NEW ZEALAND

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Silver Cannes Lions
CALL GIRL

Best Use of Guerilla Marketing in a Promotional Campaign

CALL GIRL

PRIME TELEVISION, DRAFTFCB NEW ZEALAND

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Gold Cannes Lions
BAND-AID MAGIC VISION

Augmented Mobile Experience

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

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Gold Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of experiential events

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Gold Cannes Lions
BURMA

Ambient Media (Large Scale)

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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PHONE

Public Awareness Messages

PHONE

MTV, JWT NEW YORK

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Gold Cannes Lions
AIRPORT

Public Awareness Messages

AIRPORT

MTV, JWT NEW YORK

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Gold Cannes Lions
BURMA

Stunts & Live Advertising

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
BURMA

Exhibitions & Live Events

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
BURMA

Charities, Public Health & Safety, Public Awareness Messages

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Silver Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of user-generated content

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Bronze Cannes Lions
UNBREAKABLE KISS

Clothing, Footwear & Accessories

UNBREAKABLE KISS

A DIAMOND IS FOREVER, JWT NEW YORK

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Bronze Cannes Lions
BURMA

Best Use of Special Events and Stunt/Live Advertising

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Bronze Cannes Lions
UNBREAKABLE KISS

Ambient Media

UNBREAKABLE KISS

DE BEERS, JWT NEW YORK

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Bronze Cannes Lions
MACY'S YES VIRGINIA THE MUSICAL

Stunts & Live Advertising

MACY'S YES VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
THE BURNS FAMILY

OTC Oral Medicines

THE BURNS FAMILY

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
FURTEC® BY THE MAKERS OF ZYRTEC®

OTC Oral Medicines

FURTEC® BY THE MAKERS OF ZYRTEC®

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
YES, VIRGINIA THE MUSICAL

Best Use of Experiential Marketing in a Promotional Campaign

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
BAND-AID MAGIC VISION

Titanium and Integrated

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
NIGHTLIFE EXCHANGE PROJECT

Best Use of Experiential Marketing in a Promotional Campaign

NIGHTLIFE EXCHANGE PROJECT

DIAGEO, JWT NEW YORK

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Shortlisted Cannes Lions
DEEPEST DIVE

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

DEEPEST DIVE

ROLEX, JWT NEW YORK

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Shortlisted Cannes Lions
BAND AID MAGIC VISION APP

OTC Products/Devices

BAND AID MAGIC VISION APP

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
BEROCCA + SXSW 2015 HASHTAG REPAIR

Nutraceuticals

BEROCCA + SXSW 2015 HASHTAG REPAIR

BAYER, JWT NEW YORK

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Shortlisted Cannes Lions
BEROCCA + SXSW 2015 HASHTAG REPAIR

Nutraceuticals

BEROCCA + SXSW 2015 HASHTAG REPAIR

BAYER, JWT NEW YORK

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Shortlisted Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of music

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
WELCOME BACK

Use of Original Music

WELCOME BACK

ENERGIZER, JWT NEW YORK

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