DEEPEST DIVE

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

THE GREAT CRUSADE

QANTAS, WONDER

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

MFCEO

K-SWISS, 72ANDSUNNY

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

GT ACADEMY USA

NISSAN, TBWA\CHIAT\DAY LA

Best brand or product integration into a feature film

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

HYATT HOTELS, WARRIOR POETS

Best brand or product integration into an existing TV show or series

WHEAT THINS & COLBERT

KRAFT, STARCOM MEDIAVEST GROUP

Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

Best use or integration of user-generated content

NEW YORK WRITES ITSELF

VILLAGE VOICE / NEW YORK TYPES, LEO BURNETT NEW YORK

Best use or integration of user-generated content

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

Best use or integration of experiential events

GREAT PAPER AIRPLANE PROJECT

PIMA AIR & SPACE MUSEUM, BBDO SAN FRANCISCO

Best use or integration of experiential events

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

Best use or integration of music

THE MOST POPULAR SONG

BANCO POPULAR DE PUERTO RICO, JWT SAN JUAN

Best use or integration of offline media such as print, outdoor etc

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

Best use or integration of offline media such as print, outdoor etc

SNOOP DOGG'S ROLLING WORDS

SNOOP DOGG, PEREIRA & O'DELL

Best use or integration of gaming

I AM PLAYR

NIKE, WE R INTERACTIVE

Best use or integration of digital media

THE MUSEUM OF ME

INTEL, PROJECTOR

Best use or integration of digital media

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

Best use or integration of digital media

CORRIDA SP-RIO

NIKE, LIVEAD

Best integrated content campaign

MFCEO

K-SWISS, 72ANDSUNNY

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

EVERYTHING TO PROVE

GATORADE, VML

Best brand or product integration into an existing TV show or series

OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK

HASBRO, MEDIACOM AGENTUR FÜR MEDIENBERATUNG

Best use or integration of user-generated content

A STEP FROM ZERO

COCA-COLA, OGILVY FRANCE

Best use or integration of user-generated content

PROJECT IMAGIN8ION

CANON, GREY NEW YORK

Best use or integration of user-generated content

AUTODANCE

UBISOFT, CP+B

More Entries from JWT NEW YORK

24 items

Augmented Mobile Experience

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

Best use or integration of experiential events

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

Ambient Media (Large Scale)

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

Public Awareness Messages

PHONE

MTV, JWT NEW YORK

Public Awareness Messages

AIRPORT

MTV, JWT NEW YORK

Stunts & Live Advertising

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

Exhibitions & Live Events

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

Charities, Public Health & Safety, Public Awareness Messages

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

Best use or integration of user-generated content

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

Clothing, Footwear & Accessories

UNBREAKABLE KISS

A DIAMOND IS FOREVER, JWT NEW YORK

Best Use of Special Events and Stunt/Live Advertising

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

Ambient Media

UNBREAKABLE KISS

DE BEERS, JWT NEW YORK

Stunts & Live Advertising

MACY'S YES VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

OTC Oral Medicines

THE BURNS FAMILY

JOHNSON & JOHNSON, JWT NEW YORK

OTC Oral Medicines

FURTEC® BY THE MAKERS OF ZYRTEC®

JOHNSON & JOHNSON, JWT NEW YORK

Best Use of Experiential Marketing in a Promotional Campaign

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

Titanium and Integrated

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

Best Use of Experiential Marketing in a Promotional Campaign

NIGHTLIFE EXCHANGE PROJECT

DIAGEO, JWT NEW YORK