Brand Experience and Activation > Use of Promo & Activation

NIGHTLIFE EXCHANGE PROJECT

JWT NEW YORK, New York / DIAGEO / 2011

Awards:

Shortlisted Cannes Lions
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More Entries from Best Use of Experiential Marketing in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
AMERICAN ROM

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

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Gold Cannes Lions
MUSICAL FITTING ROOMS

Best Temporary In-Store Displays in a Promotional Campaign

MUSICAL FITTING ROOMS

DDB SINGAPORE

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Gold Cannes Lions
SAVE AS WWF

Best Use of Other Digital Media in a Promotional Campaign

SAVE AS WWF

WORLD WILDLIFE FUND (WWF), JUNG von MATT

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Gold Cannes Lions
4TH AMENDMENT WEAR

Best use of Social Media Marketing in a Promotional Campaign

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, 4TH AMENDMENT WEAR

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Gold Cannes Lions
AMERICAN ROM

Food and Non-Alcoholic Drinks

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

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Gold Cannes Lions
4TH AMENDMENT WEAR

Corporate Image & Information

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, 4TH AMENDMENT WEAR

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Silver Cannes Lions
GREENBACKS FOR GREENBACK

Best Use of Experiential Marketing in a Promotional Campaign

GREENBACKS FOR GREENBACK

H&R BLOCK, FALLON

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Silver Cannes Lions
DRUNK VALET

Best Use of Experiential Marketing in a Promotional Campaign

DRUNK VALET

BAR AURORA & BOTECO FERRAZ, OGILVY BRASIL

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Silver Cannes Lions
THE MISSING CHILD

Best Use of Guerilla Marketing in a Promotional Campaign

THE MISSING CHILD

INITIATIVE VERMISSTE KINDER, KEMPERTRAUTMANN

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Silver Cannes Lions
SPREAD THE TED

Best Use of Guerilla Marketing in a Promotional Campaign

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
FAST FOOD

Best Use of Guerilla Marketing in a Promotional Campaign

FAST FOOD

GLAXO SMITH-KLINE, GREY MEXICO

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Silver Cannes Lions
MUSICAL FITTING ROOMS

Best Use of Ambient in a Promotional Campaign

MUSICAL FITTING ROOMS

DDB SINGAPORE

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Silver Cannes Lions
THE CANVAS EXPERIMENT

Best Temporary In-Store Displays in a Promotional Campaign

THE CANVAS EXPERIMENT

CONVERSE, PERFECT FOOLS

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Silver Cannes Lions
A NEW WARRIOR

Best Online Advertising in a Promotional Campaign

A NEW WARRIOR

GREENPEACE, DDB PARIS

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Silver Cannes Lions
GETAWAY STOCKHOLM

Best Use of Other Digital Media in a Promotional Campaign

GETAWAY STOCKHOLM

MINI, JUNG von MATT

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Silver Cannes Lions
A HUNTER SHOOTS A BEAR

Best use of Social Media Marketing in a Promotional Campaign

A HUNTER SHOOTS A BEAR

BIC, BUZZMAN

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Silver Cannes Lions
CAP RECALL

Alcoholic Drinks

CAP RECALL

JAMES READY, LEO BURNETT TORONTO

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Silver Cannes Lions
A HUNTER SHOOTS A BEAR

Fast Moving Consumer Goods (not including food)

A HUNTER SHOOTS A BEAR

BIC, BUZZMAN

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Silver Cannes Lions
BIG NOSES

Durable Goods

BIG NOSES

BGH, DEL CAMPO NAZCA SAATCHI & SAATCHI

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Silver Cannes Lions
DATED PILLOWS

Durable Goods

DATED PILLOWS

PACIFIC BRANDS, HAPPY SOLDIERS

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Silver Cannes Lions
A NEW WARRIOR

Charities

A NEW WARRIOR

GREENPEACE, DDB PARIS

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Silver Cannes Lions
SPREAD THE TED

Public Health & Safety, Pubic Awareness Messages

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
THE MISSING CHILD

Public Health & Safety, Pubic Awareness Messages

THE MISSING CHILD

INITIATIVE VERMISSTE KINDER, KEMPERTRAUTMANN

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Bronze Cannes Lions
THE BREATHE HAPPY SOCIAL EXPERIMENT

Best Use of Experiential Marketing in a Promotional Campaign

THE BREATHE HAPPY SOCIAL EXPERIMENT

FEBREZE, GREY NEW YORK

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More Entries from JWT NEW YORK

24 items

Gold Cannes Lions
BAND-AID MAGIC VISION

Augmented Mobile Experience

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

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Gold Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of experiential events

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Gold Cannes Lions
BURMA

Ambient Media (Large Scale)

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
PHONE

Public Awareness Messages

PHONE

MTV, JWT NEW YORK

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Gold Cannes Lions
AIRPORT

Public Awareness Messages

AIRPORT

MTV, JWT NEW YORK

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Gold Cannes Lions
BURMA

Stunts & Live Advertising

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
BURMA

Exhibitions & Live Events

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
BURMA

Charities, Public Health & Safety, Public Awareness Messages

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Silver Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of user-generated content

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Bronze Cannes Lions
UNBREAKABLE KISS

Clothing, Footwear & Accessories

UNBREAKABLE KISS

A DIAMOND IS FOREVER, JWT NEW YORK

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Bronze Cannes Lions
BURMA

Best Use of Special Events and Stunt/Live Advertising

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Bronze Cannes Lions
UNBREAKABLE KISS

Ambient Media

UNBREAKABLE KISS

DE BEERS, JWT NEW YORK

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Bronze Cannes Lions
MACY'S YES VIRGINIA THE MUSICAL

Stunts & Live Advertising

MACY'S YES VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
THE BURNS FAMILY

OTC Oral Medicines

THE BURNS FAMILY

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
FURTEC® BY THE MAKERS OF ZYRTEC®

OTC Oral Medicines

FURTEC® BY THE MAKERS OF ZYRTEC®

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
YES, VIRGINIA THE MUSICAL

Best Use of Experiential Marketing in a Promotional Campaign

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
BAND-AID MAGIC VISION

Titanium and Integrated

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
NIGHTLIFE EXCHANGE PROJECT

Best Use of Experiential Marketing in a Promotional Campaign

NIGHTLIFE EXCHANGE PROJECT

DIAGEO, JWT NEW YORK

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Shortlisted Cannes Lions
DEEPEST DIVE

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

DEEPEST DIVE

ROLEX, JWT NEW YORK

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Shortlisted Cannes Lions
BAND AID MAGIC VISION APP

OTC Products/Devices

BAND AID MAGIC VISION APP

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
BEROCCA + SXSW 2015 HASHTAG REPAIR

Nutraceuticals

BEROCCA + SXSW 2015 HASHTAG REPAIR

BAYER, JWT NEW YORK

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Shortlisted Cannes Lions
BEROCCA + SXSW 2015 HASHTAG REPAIR

Nutraceuticals

BEROCCA + SXSW 2015 HASHTAG REPAIR

BAYER, JWT NEW YORK

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Shortlisted Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of music

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
WELCOME BACK

Use of Original Music

WELCOME BACK

ENERGIZER, JWT NEW YORK

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