Mobile > Creative Use Of Technology

BAND-AID MAGIC VISION

JWT NEW YORK, New York / JOHNSON & JOHNSON / 2012

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Augmented Mobile Experience in Mobile

24 items

Grand Prix Cannes Lions
HILLTOP RE-IMAGINED FOR COCA-COLA

Best User Experience

HILLTOP RE-IMAGINED FOR COCA-COLA

GOOGLE, GROW INTERACTIVE

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Gold Cannes Lions
BACKSEAT DRIVER

Activation by Location or Proximity

BACKSEAT DRIVER

TOYOTA, PARTY

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Gold Cannes Lions
BAND-AID MAGIC VISION

Augmented Mobile Experience

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

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Gold Cannes Lions
CHEVY GAME TIME

Use of Multiple Screens or Networked Mobile Technology

CHEVY GAME TIME

CHEVROLET, GOODBY SILVERSTEIN & PARTNERS

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Gold Cannes Lions
VIP FRIDGE MAGNET

Use of Innovative Technology for mobile

VIP FRIDGE MAGNET

RED TOMATO PIZZA, TBWA\RAAD

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Gold Cannes Lions
PARKING DOUCHE

News, Weather and Media

PARKING DOUCHE

THE VILLAGE, LOOK AT ME

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Gold Cannes Lions
PAIN SQUAD

Charities, Not for Profit and Public Information

PAIN SQUAD

THE HOSPITAL FOR SICK CHILDREN, CUNDARI

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Gold Cannes Lions
FAKE AD

Tablets and Other Devices

FAKE AD

BRADESCO, ALMAPBBDO

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Gold Cannes Lions
BACKSEAT DRIVER

Products

BACKSEAT DRIVER

TOYOTA, PARTY

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Gold Cannes Lions
MYSTERY AD

Products

MYSTERY AD

NOKIA, YOC

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Gold Cannes Lions
PENNIES FOR LIFE

Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email

PENNIES FOR LIFE

MICROLOAN, DLKW LOWE

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Gold Cannes Lions
PAIN SQUAD

Best User Experience

PAIN SQUAD

THE HOSPITAL FOR SICK CHILDREN, CUNDARI

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Silver Cannes Lions
HIJACK

Activation by Location or Proximity

HIJACK

ALIAS, 4 AM SAATCHI & SAATCHI

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Silver Cannes Lions
SUNNY SALE

Augmented Mobile Experience

SUNNY SALE

EMART, CHEIL WORLDWIDE

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Silver Cannes Lions
NIKE+ FUELBAND

Use of Innovative Technology for mobile

NIKE+ FUELBAND

NIKE, R/GA

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Silver Cannes Lions
CNN IREPORT

Social Media

CNN IREPORT

NOKIA, TURNER BROADCASTING SYSTEM

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Silver Cannes Lions
KID RESCUE

Charities, Not for Profit and Public Information

KID RESCUE

TELEFONICA, Y&R COLOMBIA

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Silver Cannes Lions
BEATING FACTS

Tablets and Other Devices

BEATING FACTS

PLAN.NET

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Silver Cannes Lions
TORI 500

Products

TORI 500

LEXUS, TEAM ONE

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Silver Cannes Lions
THE ESCAPE IAD

Products

THE ESCAPE IAD

INTEL, ANSIBLE MOBILE

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Silver Cannes Lions
BE THE COACH

Best Integrated Campaign Led by Mobile

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

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Silver Cannes Lions
CHOK! CHOK! CHOK!

Best Integrated Campaign Led by Mobile

CHOK! CHOK! CHOK!

McCANN WORLDGROUP

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Silver Cannes Lions
THE 360º NS ROYAL WAITING ROOMS

Interface & Navigation

THE 360º NS ROYAL WAITING ROOMS

NS DUTCH RAILWAYS, XS2THEWORLD

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Silver Cannes Lions
STING 25

Best Visual Design/Aesthetic

STING 25

KSM, @radical.media

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More Entries from JWT NEW YORK

24 items

Gold Cannes Lions
BAND-AID MAGIC VISION

Augmented Mobile Experience

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

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Gold Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of experiential events

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Gold Cannes Lions
BURMA

Ambient Media (Large Scale)

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
PHONE

Public Awareness Messages

PHONE

MTV, JWT NEW YORK

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Gold Cannes Lions
AIRPORT

Public Awareness Messages

AIRPORT

MTV, JWT NEW YORK

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Gold Cannes Lions
BURMA

Stunts & Live Advertising

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
BURMA

Exhibitions & Live Events

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
BURMA

Charities, Public Health & Safety, Public Awareness Messages

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Silver Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of user-generated content

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Bronze Cannes Lions
UNBREAKABLE KISS

Clothing, Footwear & Accessories

UNBREAKABLE KISS

A DIAMOND IS FOREVER, JWT NEW YORK

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Bronze Cannes Lions
BURMA

Best Use of Special Events and Stunt/Live Advertising

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Bronze Cannes Lions
UNBREAKABLE KISS

Ambient Media

UNBREAKABLE KISS

DE BEERS, JWT NEW YORK

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Bronze Cannes Lions
MACY'S YES VIRGINIA THE MUSICAL

Stunts & Live Advertising

MACY'S YES VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
THE BURNS FAMILY

OTC Oral Medicines

THE BURNS FAMILY

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
FURTEC® BY THE MAKERS OF ZYRTEC®

OTC Oral Medicines

FURTEC® BY THE MAKERS OF ZYRTEC®

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
YES, VIRGINIA THE MUSICAL

Best Use of Experiential Marketing in a Promotional Campaign

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
BAND-AID MAGIC VISION

Titanium and Integrated

BAND-AID MAGIC VISION

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
NIGHTLIFE EXCHANGE PROJECT

Best Use of Experiential Marketing in a Promotional Campaign

NIGHTLIFE EXCHANGE PROJECT

DIAGEO, JWT NEW YORK

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Shortlisted Cannes Lions
DEEPEST DIVE

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

DEEPEST DIVE

ROLEX, JWT NEW YORK

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Shortlisted Cannes Lions
BAND AID MAGIC VISION APP

OTC Products/Devices

BAND AID MAGIC VISION APP

JOHNSON & JOHNSON, JWT NEW YORK

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Shortlisted Cannes Lions
BEROCCA + SXSW 2015 HASHTAG REPAIR

Nutraceuticals

BEROCCA + SXSW 2015 HASHTAG REPAIR

BAYER, JWT NEW YORK

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Shortlisted Cannes Lions
BEROCCA + SXSW 2015 HASHTAG REPAIR

Nutraceuticals

BEROCCA + SXSW 2015 HASHTAG REPAIR

BAYER, JWT NEW YORK

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Shortlisted Cannes Lions
YES, VIRGINIA THE MUSICAL

Best use or integration of music

YES, VIRGINIA THE MUSICAL

MACY'S, JWT NEW YORK

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Shortlisted Cannes Lions
WELCOME BACK

Use of Original Music

WELCOME BACK

ENERGIZER, JWT NEW YORK

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