Please view the shorter version of this film here: https://www.dropbox.com/lightbox/home/Crash%20Proof%20Folder

The brief:

Make Deutsche Telekom’s claim “Life is for sharing.” come to life simultaneously in 11 European markets and show the capabilities of its mobile Internet services.

The idea:

Move On. The first road movie starring Mads Mikkelsen inspired by people from all over Europe.

In more than 100 tasks users could contribute to the movie on our campaign platform. From the soundtrack to the getaway car to locations to roles as extras.

The result:

An action packed full-length movie that proves “Life is for sharing” is more than just a claim.

Click 'Road Movie in 8 Episodes' to watch whole film as one video.