Social and Influencer > Viral Advertising

THE OREO BLACKOUT TWEET

360i, New York / MONDELEZ INTERNATIONAL / 2013

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Viral Marketing in Social and Influencer

24 items

Grand Prix Cannes Lions
THE BEAUTY INSIDE

Best Digitally Led Integrated Campaign

THE BEAUTY INSIDE

INTEL, PEREIRA & O'DELL

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Grand Prix Cannes Lions
OREO DAILY TWIST

Viral Marketing

OREO DAILY TWIST

MONDELEZ INTERNATIONAL, DRAFTFCB

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Gold Cannes Lions
HELLO AGAIN

Automotive Products & Services

HELLO AGAIN

THE LINCOLN MOTOR COMPANY, HUDSON ROUGE

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Gold Cannes Lions
GEOX AMPHIBIOX

Clothing, Footwear & Accessories

GEOX AMPHIBIOX

GEOX, SMFB

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Gold Cannes Lions
CLOUDS OVER CUBA

Charities, Public Health & Safety, Public Awareness Messages

CLOUDS OVER CUBA

THE JFK PRESIDENTIAL LIBRARY & MUSEUM, THE MARTIN AGENCY

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Gold Cannes Lions
OUR FOOD. YOUR QUESTIONS

Corporate Information

OUR FOOD. YOUR QUESTIONS

MCDONALD'S, TRIBAL DDB TORONTO

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Gold Cannes Lions
DUMB WAYS TO DIE

Best Digitally Led Integrated Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
THE BEAUTY INSIDE

Best Copywriting

THE BEAUTY INSIDE

INTEL, PEREIRA & O'DELL

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Gold Cannes Lions
HELLO AGAIN

Best Music/Sound Design

HELLO AGAIN

THE LINCOLN MOTOR COMPANY, HUDSON ROUGE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Music/Sound Design

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
NIKE+ KINECT TRAINING

User experience

NIKE+ KINECT TRAINING

NIKE, AKQA

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Gold Cannes Lions
CLOUDS OVER CUBA

User experience

CLOUDS OVER CUBA

THE JFK PRESIDENTIAL LIBRARY & MUSEUM, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Video

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
WINDOW SHOPPING

Other Digital Channels

WINDOW SHOPPING

ADIDAS, TBWA\HELSINKI

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Viral Marketing

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
THE TRUTH

Video

THE TRUTH

SCA HYGIENE, RUBBER REPUBLIC

(opens in a new tab)
Gold Cannes Lions
REAL BEAUTY SKETCHES

Video

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Video

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
GOLDEN CHAINS

Interactive video

GOLDEN CHAINS

ALB - SONY MUSIC ARISTA, CLM BBDO

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Silver Cannes Lions
THE MOVIE OUT HERE

Foods & Drinks

THE MOVIE OUT HERE

LABATT, GRIP LIMITED

(opens in a new tab)
Silver Cannes Lions
THE CHALLENGE LAB

Financial Services

THE CHALLENGE LAB

PRUDENTIAL, DROGA5

(opens in a new tab)
Silver Cannes Lions
METROPOLE TWEETPHONY

Travel, Entertainment & Leisure

METROPOLE TWEETPHONY

METROPOLE ORKEST, HAVAS WORLDWIDE AMSTERDAM

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Silver Cannes Lions
WEB LAB

Travel, Entertainment & Leisure

WEB LAB

GOOGLE, GOOGLE CREATIVE LAB

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Silver Cannes Lions
PERFUME GLOBAL SITE PROJECT

Publications & Media

PERFUME GLOBAL SITE PROJECT

UNIVERSAL MUSIC, RHIZOMATIKS

(opens in a new tab)

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24 items

Silver Cannes Lions
WAKE UP & SMELL THE BACON

Innovative Technology for Mobile

WAKE UP & SMELL THE BACON

KRAFT, 360i

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Silver Cannes Lions
THE OREO BLACKOUT TWEET

Social Media & Viral Marketing

THE OREO BLACKOUT TWEET

MONDELEZ INTERNATIONAL, 360i

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Silver Cannes Lions
SIZZL

Apps as Part of a Campaign

SIZZL

OSCAR MAYER, 360i

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Silver Cannes Lions
ADAPTOYS

Social Purpose

ADAPTOYS

CHRISTOPHER & DANA REEVE FOUNDATION, 360i

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Silver Cannes Lions
PHOTO COACH

Digital Billboard

PHOTO COACH

CANON, 360i

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Bronze Cannes Lions
SIZZL

Food & Drinks

SIZZL

OSCAR MAYER, 360i

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Bronze Cannes Lions
#MAMMING

Charity & not for Profit

#MAMMING

360i

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Bronze Cannes Lions
PHOTO COACH

Ambient Use of Digital Technology

PHOTO COACH

CANON, 360i

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Bronze Cannes Lions
THE OREO BLACKOUT TWEET

Viral Marketing

THE OREO BLACKOUT TWEET

MONDELEZ INTERNATIONAL, 360i

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Bronze Cannes Lions
SIZZL

Integrated Campaign

SIZZL

OSCAR MAYER, 360i

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Shortlisted Cannes Lions
SIZZL

Food & Drinks

SIZZL

OSCAR MAYER, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Live Broadcast/Live Streaming

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
THE GREAT AMERICAN BACON BARTER

Best Use of Social Media

THE GREAT AMERICAN BACON BARTER

OSCAR MAYER, 360i

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Shortlisted Cannes Lions
PHOTO COACH

Use of Outdoor

PHOTO COACH

CANON, 360i

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Shortlisted Cannes Lions
#ROASTJOFFREY

Use of Social Audience in a Direct Marketing Campaign

#ROASTJOFFREY

HBO, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Use of Social Platforms

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
SIZZL

Use of Mobile

SIZZL

OSCAR MAYER, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Rich Media

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
#CATCHDROGON

Social Brand Experience

#CATCHDROGON

HBO, 360i

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Shortlisted Cannes Lions
#READINGFORROOTS

Co-Creation & User Generated Content

#READINGFORROOTS

A & E TELEVISION NETWORKS, 360i

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Shortlisted Cannes Lions
#WEIGHTHIS

Social Video

#WEIGHTHIS

NESTLE, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Social Video

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Interactive Video

GAME OF THRONES: ICE & FIRE

HBO, 360i

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Shortlisted Cannes Lions
SIZZL

Targeted Communication

SIZZL

OSCAR MAYER, 360i

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